Chinese EV brands in Europe – what to know

Chinese electric vehicles are poised to reshape new and used-car markets. What does this mean for Europe? How are Chinese OEMs navigating the market, and who is leading the charge?


Key takeaways from our latest webinar 

In our recent expert-led webinar, we covered how Europe’s automotive market is evolving rapidly with the introduction of Chinese EVs, combined with competitive pricing and advanced technology. We covered: 

  • Market entry and momentum – The Chinese EV brands and models gaining traction, and how they are positioning themselves in Europe’s competitive market. 
  • Residual value impact – How these new entrants could affect depreciation, residual values, and long-term portfolio performance for both new and legacy brands. 
  • Strategic insights – Market adoption strategies and how new entrants are navigating the European automotive market. 


Webinar recap: what you missed

If you missed the live session, watch the full recording below.  


How can you navigate the next phase of Europe’s automotive market?

New brands bring with them new opportunities and changes. Adapting to a new marketplace also means preparing for what comes next. That’s where we come in. With Autovista, you can: 

  • Monitor how sales momentum is shifting by model, brand, and country using EV Volumes
  • Anticipate when depreciation trends deepen, protecting portfolios before margins are hit. 
  • Gain insights into used-car market dynamics, and risk management with Residual Value Intelligence.  
  • Leverage market expertise trusted by industry leaders to refine pricing, remarketing, and investment strategies. 
  • Identify where growth opportunities exist, even as competition intensifies. 

Now is the time to understand how today’s sales patterns can translate into tomorrow’s market leaders. Equip your team with the tools to navigate Europe’s changing automotive landscape and turn insights into strategy.