Europe’s automotive market is being shaped by structural shifts, and the outlook for 2026 is becoming increasingly complex. In this session, our experts examined the key forces shaping the sector, including how electrification, incentives, and new technologies are influencing demand and forecasts. 

Key takeaways from our latest webinar  

We discussed what trends are changing the pace of market growth, including:   

• BEV growth is now expected to slow as hybrid, PHEV, and ICE sales extend beyond 2035. 

• UK ZEV targets face growing pressure, as rising oil and gas prices add inflationary strain to the wider market. 

• EV adoption is powered by clear policy and strong incentives, as well as hidden drivers such as culture and history, environmental awareness plus natural resources. 

• New technological developments, such as faster charging and improved driving range, are boosting EV adoption.  

Webinar recap: what you missed    

The full webinar recap is now available. Watch the recording below.      

Turning EV Trends into Strategic Advantage

Knowing how adoption, policy, and technology are shaping the EV market allows you to act proactively and stay ahead of the curve. 

• Forecast adoption curves - As hybrid, PHEV, and ICE sales extend past 2035, use EV Volumes to plan for slower BEV growth and adjust production and inventory strategies accordingly.  

• Monitor regulatory and market pressures – With EV Volumes, you can benchmark scenarios to stress-test your forecasts and plan for policy-driven risks. 
• Stay ahead of policy and technology trends – Monitor and track signals with EV Volumes to identify which markets and segments will gain traction first. 

With BEV growth slowing, diverging adoption rates across Europe, new technologies and brands entering the market, staying ahead requires more than intuition.  

Get the right market intelligence to benchmark trends, anticipate regional differences, and plan strategies that align with how Europe’s EV transition is unfolding.