In our recent webinar, we discussed key trends and 2025 data highlighting how the global new-car market is evolving, from new technology and electrification to regional dynamics and competitive pressures.

Key takeaways from our latest webinar

As 2025 wraps up, the stage is set for a dynamic landscape in 2026. Here are some findings discussed: 

• Regional dynamics are moving in different directions, with Europe poised for a second wave of plug-in hybrid (PHEV) adoption in 2026.
• Electric innovations are reshaping expectations as battery-electric vehicles (BEVs) and PHEVs continue to extend range capabilities.
• As Chinese carmakers bring faster product cycles and a different market approach, European incumbents are adapting processes, costs, and strategies to keep pace.

These findings highlight how the global market is entering a dynamic phase and new players are being defined.

Webinar recap: what you missed  

The full webinar recap is now available. Watch the recording below.   

Leveraging market insights to stay ahead 

As the market evolves, spotting key trends is the first step. Turning that data into actionable strategies can drive stronger market positioning. That’s where EV Volumes comes in, enabling you to:

• Track regional market shifts - Monitor how PHEV and BEV demand varies across Europe and other key markets to optimise production, distribution, and marketing strategies.

• Monitor new technologies and range developments – This helps you anticipate consumer adoption patterns and adjust product offerings to meet evolving expectations. 
• Benchmark against emerging competitors - With new entrants moving fast and experimenting with new approaches, examining their strategies can reveal opportunities to improve speed-to-market, pricing, and product innovation.  
• Align strategy with market data - By staying up-to-date with market insights, you can make informed decisions about launches, pricing, and investment priorities.  

With EV Volumes, you can consolidate market data, enable proactive planning, quick adaptation to changes, and build confident decision-making in a rapidly evolving automotive landscape. 

Prepared for what’s next? Our experts are here to help.  

Speak to our experts today.