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Gain expert insights on your model before launch to optimise residual values, reduce costs, and enhance your brand’s profitability.
Enhance your brand’s visibility and vehicle desirability by creating value across the entire vehicle sales chain including OEMs, dealers, and customers.
Strengthen your residual value strategy with actionable insights to drive profitable new and used car sales and improve margins across the board.
Reliable pan-European analysis
Evaluate your vehicle’s market potential across Europe and implement harmonised pricing and specification strategies.
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Why now?
The rise of electric mobility has disrupted the new-car market.
As the market gets more complex, fast, accurate, and reliable insights on what drives residual value rention is crucial.
With insights from over 750 experts across 20 countries, our Car to Market solution helps you enhance the residual value of your new car or light commercial vehicle, up to four years before launch.
From in-depth evaluations of all RV-impacting factors to concise summaries of key insights—our proven packages help you maximise future value.
Why Change?
A 1% drop in forecast residual value could cost your business millions in the new-car market.
Avoid unnecessary spending. Focus your investments where they matter. Our detailed reporting provides deep analysis and practical insights by tracking:
- Strengths, weaknesses, and percieved build quality insights, from market feedback.
- Go-to-market strategy, covering equipment levels, volume planning, and incentive structures
- Everyday usability, such as driving range and charging capabilities
- Cost-efficiency vs performance, including fuel and energy consumption metrics
- Residual value trends across your brand portfolio
How we help Product Managers
Why choose us
Our trusted data and market insights support 65% of all new model launches across Europe
We generate residual values from millions of used-car data points and thousands of real-world market observations.
Our data is independently sourced, manually validated, and continuously updated, giving you the most reliable RV forecasts available.
With this, our Car to Market experts can fine-tune your model’s concept, pricing, specification, and volume strategy – up to four years before launch.
Car To Market supports the majority of new battery-electric vehicle launches across Europe.
From pre-launch to lifecycle optimisation
We work closely with manufacturers to ensure your commercialisation strategy is built for long-term success. A Car To Market report aligns internal priorities, ensuring your margin is protected years before your vehicle hits the market.
How It Works
Phase 0: Shaping the concept
Our expert analysts engage with your product and R&D teams as early as four years before launch. This early involvement helps shape a vehicle that’s not only innovative but also commercially viable throughout its lifecycle.
Phase 1: Defining the product strategy
As launch approaches, the focus shifts to refining your go-to-market plan. Our insights help you craft a strategy that enhances your vehicle’s residual value and competitive positioning.
Phase 2: Finalising the residual value forecast
Once the product and commercial strategy are set, we deliver detailed residual value forecasts for all key variants—across powertrains and trim levels. This benchmark analysis supports informed discussions with stakeholders managing asset risk.
A 1-point increase in residual value can boost profits by over €1 million annually for every 10,000 leased vehicles.
Expert guidance across 16 key residual value drivers
We provide comprehensive, in-depth analysis report with practical recommendations, including:
- Concept strengths and weaknesses, including perceived quality
- Commercial strategy, such as equipment levels, volume planning, and incentive structures
- Everyday usability, including range and charging capabilities
- Cost vs performance, with insights into fuel and energy efficiency
- Your brand’s residual value performance, benchmarked for strategic improvement
Why manufacturing professionals trust our data and services
Our Pan-European team of qualified experts applies advanced statistical methodologies and uses high-quality data inputs to deliver highly accurate forecasts—ensuring confidence in every decision.
Why Autovista is the right partner for manufacturers
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You’re in control – Run your Car To Market programme in one, two, or all three phases.
The right equipment can make all the difference in boosting residual values.
